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Major Studio2 - Project 1 - Speculative Design  - Environment

Time:  Jan. 2019 ~ Feb.2019

Role:  Designer, illustrator

Group: Yue Wang, Sener

Original Idea 

According to our common key focus, between Yue and me. we all have something about the culture. Then we have our SWOT analysis. We decided to set our group concept as Cultural Misunderstanding. This idea comes from my own experience at Major Studio 1 class. I tried to convey the meaning of "Color glasses" which is a metaphor of having bias or stereotype to others in Chinese culture. When I translated it into English, I found it's hard to understand for non-Chinese speakers.  

Wheel Map

Wheel Map



未命名文件 (1).png


This is a world that everyone has their own culture and languages. People have to use AI translation system in their body to help them communicate with each other.

People working in the service industry rely on AI translation system to help them satisfy customers' needs. If they do it well they will be very rich, otherwise, they will go bankrupt. A good cook “communicates” with his customers to decide what they want to eat, during their communication progress, their AI translation system collect data of the customer and decide their customer’s preferences. So everyone has to develop and innovate their own AI translation system to make it more intelligent and accurate to help them understanding what others are thinking about. To some extent, everyone is a geek, and they all have basic coding ability to maintain and manage their AI translation system.

And a fashion design company produces a clothing system that allows fashion designers to remotely design customized clothes for people, and made virtual clothes for them to wear.

Value Proposition

  • Nature was almost destroyed, and people change radically

  • Everyone has their own culture and language

  • People have to use AI translation system to communicate

  • Customize everything

  • Basic life rely on Technology

  • Social hierarchy is determined by people’s relationships

  • People become nacked boxman to hide their personalities when at work

Zine - Online Game
  • Chose a better answer for Jack to help him get the heart of the girl.

  • Help him build a relationship with the girl and fulfill his dream of going to the love restaurant.

Why To Build It

  • We want people to respect others, other cultures, other lifestyles more

  • We want to explore a world where people have more courage to express themselves

  • We want people to think about which step can AI replace human or how deep can AI involved in human's life. Whether AI now is helping us or just making us gradually lose some basic conceptual ability to be a human.

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